Believe has partnered with Google to bring Google Flow Music and Lyria 3 Pro to artists, producers and songwriters across Believe and TuneCore.
Flow Music, a Google Labs tool formerly known as ProducerAI, is designed to act as a creative collaborator for music-makers. According to Google, the tool can support work on lyrics, melodies, genres and new instruments, helping artists explore ideas at different stages of the creative process.
The tool is powered by Lyria 3 Pro, Google’s latest music generation model. Google says the model is built to understand musical composition, including structures such as intros, verses, choruses and bridges.
As part of the partnership, Believe and TuneCore will select a group of artists and producers to meet weekly with Google’s product team. These ambassadors will be invited to share feedback and help shape the future development of Flow Music.
Google has also stated that it does not claim ownership of original content generated with Flow Music. The company says Lyria 3 Pro has been developed using materials that YouTube and Google have the right to use under their terms of service, partner agreements and applicable law.
The announcement lands amid continuing debate across the music sector about AI, consent, copyright, licensing and distribution. In recent reports, Believe and TuneCore were also reported to be blocking distribution of AI-generated tracks made using unlicensed platforms, while pursuing partnerships with licensed AI companies.
For AIM Ireland members, the development is another sign that AI tools are moving quickly from experimentation into artist services, distribution and rights management. As these tools become more widely available, independent music businesses will need to keep assessing how AI is trained, how outputs can be used, what rights are involved and what safeguards are in place.
Read Google’s announcement for more details.